Buying a certificate

Most sites should not buy one. For the cases that must — OV, EV, awkward wildcards and code signing — here is what each type is for and where it comes from.

Read this first: most people landing here do not need to buy anything. If you want an ordinary certificate for a website, Let’s Encrypt issues one free in about thirty seconds and renews it for you forever. Browsers treat it identically to a paid one — there is no padlock you are missing out on. This page is for the cases where that genuinely does not work.

When buying is actually the answer

SituationWhy free does not cover it
A contract or auditor names OV or EVThe free CAs only validate domain control. No amount of automation produces a certificate with your legal entity vetted and written into it.
You are signing Windows softwareLet’s Encrypt does not issue code signing certificates at all. There is no free alternative, and SmartScreen judges you by the certificate.
Wildcards you cannot automateA wildcard needs DNS-01 validation. If your DNS provider has no API, renewing by hand every sixty days is worse than buying a longer-lived one.
Something must trust one issuerPinning, an embedded device, or a partner that only accepts a named CA. Rare, but real.

Certificates by brand

Six certificate authorities, all sold through The SSL Store. Every link lands on that product’s own page, where the live price, the warranty and the term options are shown.

About the prices: figures below are indicative only, checked against The SSL Store on 4 August 2026. Each is the lowest per-year rate, which is what you pay on a three-year term — a one-year order costs noticeably more per year, and promotional pricing changes without warning. A dash means we have not verified a figure for that product rather than that it is unavailable. Treat every number here as a rough guide and the product page as the only price that counts. Product names and validation levels were checked on the same date; certificate authorities rename and retire products without notice.

DigiCert

The premium end, and the CA that absorbed Symantec’s certificate business in 2017. Priced accordingly; picked when a procurement list names it.

CertificateValidationCoversFrom / yr
Standard SSLOVOne name$239.37View price
Extended Validation SSLEVOne name$356.35View price
Wildcard SSLOV*.example.com$759.17View price
Multi-Domain SSLOVMany unrelated names$715.79View price
EV Multi-Domain SSLEVMany unrelated names—View price
Code SigningOVSoftware, hardware token$438.24View price
EV Code SigningEVSoftware, kernel drivers—View price

Sectigo

Comodo CA renamed, and the volume leader by issuance. The usual answer when something demands OV or EV and nobody has specified which CA.

CertificateValidationCoversFrom / yr
Sectigo SSLDVOne name$60.00View price
Sectigo OV SSLOVOne name$84.00View price
Sectigo EV SSLEVOne name$169.60View price
Sectigo OV WildcardOV*.example.com—View price
Sectigo OV Multi-Domain / UCCOVMany unrelated names—View price
Sectigo OV Multi-Domain WildcardOVMany names, each wildcarded—View price
Sectigo Code SigningOVSoftware, hardware token$287.50View price
Sectigo EV Code SigningEVSoftware, kernel drivers—View price

Comodo

The retail line still sold under the old Comodo name, issued by Sectigo. PositiveSSL and InstantSSL live here — the cheapest paid certificates on the page, and the ones Let’s Encrypt most directly replaces.

CertificateValidationCoversFrom / yr
PositiveSSL WildcardDV*.example.com$128.00View price
PositiveSSL Multi-DomainDVMany unrelated names—View price
PositiveSSL EVEVOne name$79.98View price
InstantSSLOVOne name$32.80View price
InstantSSL Premium WildcardOV*.example.com—View price
Comodo Multi-Domain SSLOVMany unrelated names$128.00View price
Comodo EV SSLEVOne name$169.60View price
Comodo Code SigningOVSoftware, hardware token$287.50View price

GeoTrust

A DigiCert brand since the Symantec acquisition, positioned below DigiCert’s own line. TrueBusinessID is the recognisable name.

CertificateValidationCoversFrom / yr
QuickSSL PremiumDVOne name—View price
QuickSSL Premium WildcardDV*.example.com—View price
TrueBusiness ID OV (FLEX)OVOne name—View price
TrueBusiness ID WildcardOV*.example.com—View price
TrueBusiness ID Multi-DomainOVMany unrelated names—View price
TrueBusiness ID EV (FLEX)EVOne name—View price

Thawte

Also DigiCert-owned now. One of the oldest names in the business, which occasionally matters to a procurement department and never to a browser.

CertificateValidationCoversFrom / yr
SSL123DVOne name—View price
SSL123 WildcardDV*.example.com—View price
SSL Webserver OV (FLEX)OVOne name—View price
SSL Webserver WildcardOV*.example.com—View price
SSL Webserver EV (FLEX)EVOne name—View price
Code SigningOVSoftware, hardware token—View price

RapidSSL

DV only, and the clearest case of a product Let’s Encrypt has made hard to justify. Listed because a wildcard you cannot automate is still a wildcard you have to buy.

CertificateValidationCoversFrom / yr
RapidSSL CertificateDVOne name—View price
RapidSSL WildcardDV*.example.com—View price

Disclosure: every product link on this page is an affiliate link. If you buy through one we are paid a commission, at no extra cost to you. That is the entire commercial arrangement — no CA paid for its position, the brand order is by market share, and the advice above is the same advice we would give with no programme at all. The links set no cookie on this site; any tracking happens on The SSL Store’s own domain, after you leave. Nothing about your visit here is shared with them. The prices, warranties and validation requirements that bind are whatever The SSL Store shows at the time you click, not what is printed above.

Before you order

Buying is the short part. What follows takes longer, and getting the CSR wrong means starting validation over.