Buying a certificate
Most sites should not buy one. For the cases that must — OV, EV, awkward wildcards and code signing — here is what each type is for and where it comes from.
Read this first: most people landing here do not need to buy anything. If you want an ordinary certificate for a website, Let’s Encrypt issues one free in about thirty seconds and renews it for you forever. Browsers treat it identically to a paid one — there is no padlock you are missing out on. This page is for the cases where that genuinely does not work.
When buying is actually the answer
| Situation | Why free does not cover it |
|---|---|
| A contract or auditor names OV or EV | The free CAs only validate domain control. No amount of automation produces a certificate with your legal entity vetted and written into it. |
| You are signing Windows software | Let’s Encrypt does not issue code signing certificates at all. There is no free alternative, and SmartScreen judges you by the certificate. |
| Wildcards you cannot automate | A wildcard needs DNS-01 validation. If your DNS provider has no API, renewing by hand every sixty days is worse than buying a longer-lived one. |
| Something must trust one issuer | Pinning, an embedded device, or a partner that only accepts a named CA. Rare, but real. |
Certificates by brand
Six certificate authorities, all sold through The SSL Store. Every link lands on that product’s own page, where the live price, the warranty and the term options are shown.
About the prices: figures below are indicative only, checked against The SSL Store on 4 August 2026. Each is the lowest per-year rate, which is what you pay on a three-year term — a one-year order costs noticeably more per year, and promotional pricing changes without warning. A dash means we have not verified a figure for that product rather than that it is unavailable. Treat every number here as a rough guide and the product page as the only price that counts. Product names and validation levels were checked on the same date; certificate authorities rename and retire products without notice.
DigiCert
The premium end, and the CA that absorbed Symantec’s certificate business in 2017. Priced accordingly; picked when a procurement list names it.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| Standard SSL | OV | One name | $239.37 | View price |
| Extended Validation SSL | EV | One name | $356.35 | View price |
| Wildcard SSL | OV | *.example.com | $759.17 | View price |
| Multi-Domain SSL | OV | Many unrelated names | $715.79 | View price |
| EV Multi-Domain SSL | EV | Many unrelated names | — | View price |
| Code Signing | OV | Software, hardware token | $438.24 | View price |
| EV Code Signing | EV | Software, kernel drivers | — | View price |
Sectigo
Comodo CA renamed, and the volume leader by issuance. The usual answer when something demands OV or EV and nobody has specified which CA.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| Sectigo SSL | DV | One name | $60.00 | View price |
| Sectigo OV SSL | OV | One name | $84.00 | View price |
| Sectigo EV SSL | EV | One name | $169.60 | View price |
| Sectigo OV Wildcard | OV | *.example.com | — | View price |
| Sectigo OV Multi-Domain / UCC | OV | Many unrelated names | — | View price |
| Sectigo OV Multi-Domain Wildcard | OV | Many names, each wildcarded | — | View price |
| Sectigo Code Signing | OV | Software, hardware token | $287.50 | View price |
| Sectigo EV Code Signing | EV | Software, kernel drivers | — | View price |
Comodo
The retail line still sold under the old Comodo name, issued by Sectigo. PositiveSSL and InstantSSL live here — the cheapest paid certificates on the page, and the ones Let’s Encrypt most directly replaces.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| PositiveSSL Wildcard | DV | *.example.com | $128.00 | View price |
| PositiveSSL Multi-Domain | DV | Many unrelated names | — | View price |
| PositiveSSL EV | EV | One name | $79.98 | View price |
| InstantSSL | OV | One name | $32.80 | View price |
| InstantSSL Premium Wildcard | OV | *.example.com | — | View price |
| Comodo Multi-Domain SSL | OV | Many unrelated names | $128.00 | View price |
| Comodo EV SSL | EV | One name | $169.60 | View price |
| Comodo Code Signing | OV | Software, hardware token | $287.50 | View price |
GeoTrust
A DigiCert brand since the Symantec acquisition, positioned below DigiCert’s own line. TrueBusinessID is the recognisable name.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| QuickSSL Premium | DV | One name | — | View price |
| QuickSSL Premium Wildcard | DV | *.example.com | — | View price |
| TrueBusiness ID OV (FLEX) | OV | One name | — | View price |
| TrueBusiness ID Wildcard | OV | *.example.com | — | View price |
| TrueBusiness ID Multi-Domain | OV | Many unrelated names | — | View price |
| TrueBusiness ID EV (FLEX) | EV | One name | — | View price |
Thawte
Also DigiCert-owned now. One of the oldest names in the business, which occasionally matters to a procurement department and never to a browser.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| SSL123 | DV | One name | — | View price |
| SSL123 Wildcard | DV | *.example.com | — | View price |
| SSL Webserver OV (FLEX) | OV | One name | — | View price |
| SSL Webserver Wildcard | OV | *.example.com | — | View price |
| SSL Webserver EV (FLEX) | EV | One name | — | View price |
| Code Signing | OV | Software, hardware token | — | View price |
RapidSSL
DV only, and the clearest case of a product Let’s Encrypt has made hard to justify. Listed because a wildcard you cannot automate is still a wildcard you have to buy.
| Certificate | Validation | Covers | From / yr | |
|---|---|---|---|---|
| RapidSSL Certificate | DV | One name | — | View price |
| RapidSSL Wildcard | DV | *.example.com | — | View price |
Disclosure: every product link on this page is an affiliate link. If you buy through one we are paid a commission, at no extra cost to you. That is the entire commercial arrangement — no CA paid for its position, the brand order is by market share, and the advice above is the same advice we would give with no programme at all. The links set no cookie on this site; any tracking happens on The SSL Store’s own domain, after you leave. Nothing about your visit here is shared with them. The prices, warranties and validation requirements that bind are whatever The SSL Store shows at the time you click, not what is printed above.
Before you order
Buying is the short part. What follows takes longer, and getting the CSR wrong means starting validation over.
- Choosing between DV, OV and EV — the decision in more detail, including the parts that no longer matter.
- Generate the key and CSR — in your browser; the private key never reaches this server. Get the SAN list right here and validation goes smoothly.
- The manual issuance walkthrough — submitting the CSR, completing validation, collecting the chain.
- Installing it — and checking what your server actually serves afterwards, which catches the missing intermediate your own browser hides.